Why Can't A.I write my proposal for me?

Published on 1 September 2025 at 17:54

In the rush to embrace AI, many Kiwi businesses are tempted to let tools like ChatGPT draft tender submissions. It sounds efficient — faster, cheaper, no late nights. But here's why relying on AI to write tenders is a risky move that could cost you contracts.

1. Lack of Personalisation and Authenticity

Tenders aren't generic forms. Evaluators want to see your unique strengths, Kiwi context, and real-world experience. AI produces bland, cookie-cutter responses that fail to showcase what makes your business stand out. It can't capture your company culture, past successes, or tailored solutions — resulting in submissions that feel impersonal and unconvincing.

2. Risk of Inaccuracies and "Hallucinations"

AI often invents facts, outdated info, or plausible-sounding nonsense. In tenders, one wrong detail — like non-compliance with specs or misleading claims — can disqualify you outright or damage your reputation if discovered later.

3. Generic Responses That Blend In

If multiple bidders use the same AI tools on the same RFP, responses can end up eerily similar. Evaluators spot this quickly (some even use AI detectors), viewing it as lack of effort or even "cheating."

4. Confidentiality and Data Risks

Feeding tender details or company info into public AI models risks leaks — your pricing, strategies, or sensitive data could train the model for competitors to access.

5. Missing the Human Edge

Winning tenders is about persuasion, strategy, and building trust. AI lacks nuance, emotional intelligence, and the ability to align perfectly with evaluation criteria in a way that resonates with human readers.

AI can help with research, brainstorming, or proofreading — but the core writing? Leave it to experts who understand NZ procurement inside out.

At TenderNova, we craft authentic, winning submissions the old-fashioned way: with human insight and Kiwi know-how. Ready to win more tenders properly? Get in touch for a free review.